VI-LAB
Transforming the Progressive Housing Market: Innovation Introducing Paradigm Shifts from the Demand Side
Context
This housing laboratory (ViLab) explored an innovative approach to fostering a vibrant market for retrofitting solutions in progressively built homes, promoting a positive shift in demand behavior.
This paradigm shift aims to help families make more informed decisions when making significant investments, primarily through their savings, to ensure that their homes are safer and healthier.
In this context, the webinar gathered experiences and insights on introducing the retrofitting service for progressively built homes, which involves conducting a housing assessment and implementing retrofitting solutions by a trained foreman.
Speakers
Downloadable Materials | Presentations
Transforming the Progressive Housing Market: Experiences from Swisscontact
Cecilia Rivera | SwisscontactSocial Business Model for Technical Assistance VIVA
Arturo Cervera Mondragón | INFONAVIT MexicoThe Market for Resilient Housing
Manuela Pinilla | Build ChangeTransforming the Progressive Housing Market: Innovation Introducing Paradigm Shifts from the Demand Side
Fernando Mendoza | Centro Terwilliger de Innovación de ViviendaFinally, after the Strategic Workshop, strategies were proposed to empower families. The urgency of raising awareness, providing information, and fostering a behavioral change among consumers was addressed to activate the potential demand and convert it into effective demand, enabling families to have safer homes with lower seismic risk.